Brand Identity and Brand Values of my own music magazine

Brand Identity is how all the elements that contribute to the visual appearance work together to distinguish that brand in the mind of the audience/ consumer. This includes the use of colour, fonts, style of imagery, layout and house style. 

The brand identity for my music magazine is that my target audience is teenagers and young adults, therefore I can use a good mixture of colours, such as bright or dull so it suits the atmosphere of the magazine. The magazine will have a unique style so that it appeals to the audience. The house style will be consistent so my magazine will look professional.

Brand Values are things that are deemed important by a brand, the things that it stands for 

and what it represents.

My music magazine will be called 'Resonance' presents teenagers and young adults can show there deep passion for music, especially RnB music. It also wants the younger teenagers to expression there passion for music, whether it is singing or rapping. My magazine will support my audience because it will try and help the unfortunate people to achieve there dreams of music.