Monday 10 November 2014

Brand Identity and Brand Values of Billboard and Vibe Magazine


Billboard focuses on showing the audience about new artists they are advertising and upcoming events that are happening. The masthead 'Billboard' expresses that there is a good vibe towards the magazine. The magazine communicates with teenagers and young adults. They show this by using known artists such as Beyonce Knowles. It targets females and males, they show this by the style that they use. The magazine believes in showing there readers they have a positive attitude. The layout of the magazine shows it is an energetic magazine, however it does use dull colours but it still appeals to young children. The colours in the masthead suggests what the magazine is about and the vision it is trying to create on people.







Vibe focuses on showing there audience new songs that have been released by current RnB and Rap artists. The masthead 'Vibe' is very big and bold, however this could show a negative attitude towards some people and it could be a bad influence on them. It targets females and males but it mainly targets males, they show this by the layout they have used. The layout of the magazine that it is a dull magazine, however the magazine still appeals to teenagers and young adults.

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